Coel Pattinson

Building worlds through graphic design and creative direction.

Ten years across marketing, music and streetwear — currently curating pitch decks, campaign assets and experiential activations at UNIT9.

10+ years in graphic design Currently at UNIT9 Open to enquiries
Selected work
Experiential & production studio · Mar 2026 – current

UNIT9

I design and curate global immersive brand activations, design pitch decks, app UI, experiential mockups and assets for 360 marketing campaigns. I've worked with some of the world's biggest brands to help bring their ideas to life. I'm well versed in AI imagery software and use AI tools throughout my process, but I'm not reliant on them — staying capable as a designer in my own right matters most to me.

This work is under NDA and hasn't been publicly released, so I can't show it here directly. UNIT9 is an incredible, forward-thinking production and experience design studio — their site should give you an idea of the kind of work I'm contributing to.

Visit unit9.com →
Apparel design studio for Lando Norris · Jan – Mar 2026

Lando Norris (LN4)

Designed garments and accessories for the Lando Norris grandstand and core collections, and curated and designed social media assets for the Fall/Winter 2026 collection.

Model wearing the black and gold wearegrip football shirt
Black/gold women's grandstand jersey
Model wearing the neon yellow wearegrip football shirt at a racetrack
Fluro grandstand jersey
Close-up of the black and gold shirt collar and crest
Collar & crest detail
Model in yellow shirt and matching bucket hat
Women's fluro grandstand jersey
Male model wearing the black and gold shirt
Black/gold men's grandstand jersey
Phone case merchandise
Blob fluro phone case

Design process

Lando sponsor logotype concepts explored for wearegrip
Sponsor concepts
Earlier neon jersey iteration featuring Norris and the number 4
Earlier jersey iteration
Badge and crest concepts explored for the LN4 identity
Badge ideas
Grand National Tour · Jan – Apr 2025

Kendrick Lamar

Designed graphics for accessories and trims as part of a project creating bespoke stage looks for Kendrick Lamar's Grand National tour. My designs appeared on leather patches, buttons and prints across four bespoke looks Kendrick wore on stage through multiple shows.

Kendrick Lamar on stage wearing the leather jacket with Sweet Love lettering
On stage, Grand National tour
Kendrick Lamar on stage wearing the bespoke denim and camo look
Bespoke look, live show
Gothic-lettered garment tag reading Kendrick Lamar
Garment tag artwork
Bespoke trim treatment on trousers, green and brown camo finish
Trim detail, look 2
Bespoke trim treatment on trousers, red and black finish
Trim detail, look 3
Illustrated coin graphic reading In Dot We Trust
Supporting artwork
Debut album, 'Dog Eat Dog Food World' · Dec 2024

Niko B

Designed the mascot logo for Niko B's debut album, Dog Eat Dog Food World. The mark appeared on physical copies of the album, across merchandise, and on billboards throughout London.

Niko B mascot logo displayed on a billboard in London
Out of home, London
The Niko B mascot character illustration
Mascot mark
Personal brand projects · Oct 2022 – Dec 2024

Building my own labels

Close to three years building clothing brands from the ground up — designing every garment and graphic, editing every image, curating marketing campaigns, producing videos and running operations across every channel.

04postal Instagram →

A workwear-inspired label built around "Uniform for Living" — considered outerwear, a consistent visual system and campaign photography shot across London.

Model wearing the 04postal metro jacket against a brick wall
Metro jacket
04postal courtyard jacket campaign poster
Courtyard jacket campaign
Model wearing a long black 04postal coat
Black courtyard jacket
Model wearing a 04postal graphic tee outdoors
Hand airbrushed tee
04postal campaign image featuring masked figures in blue coveralls
Courtyard jacket campaign
04postal phone advert graphic
Print advert

Visionless Instagram →

A playful take on gothic streetwear, taking inspiration from movies and pop culture to create a fun yet interesting world.

Model wearing a black Visionless graphic tee
Fallen angels tee
Black Visionless hoodie flat lay with the Rorschach emblem
Heavyweight winter hoodie
Candid photo of the blue Visionless hoodie with star graphic
Visionless Online hoodie — studio shot
Model wearing a white Visionless tee and black cargo trousers
Glitch tee
Blue Visionless hoodie flat lay
Visionless Online hoodie — ecom shot

Acid House Instagram →

Inspired by the UK rave and party scene, we used the world around us to create captivating and immersive graphics that acted as a uniform for a lifestyle that we were immersed within.

Model wearing a black Acid House graphic tee, sunglasses and chain
Debut tee look book
White Acid House tee flat lay with orange dithered graphic
Progress headwear tee flatlay
Model wearing a green Acid House sweatshirt in bright sunlight
Puff print logo sweatshirt
Model pouring a drink wearing a navy Acid House tee
Debut tee look book
Black Acid House tee flat lay, a collaboration with Moon Safari and Visionless
Debut tee flatlay
A closed pink door reading bonus room An open pink door revealing a dark room beyond

About

I have over ten years' experience in graphic design. In the past few years I've trained myself on AI tools to help streamline my process for the modern world of business, but I'm not reliant on them — I can and do create without them just as well.

I love building worlds for people. Above everything I prioritise producing the best work I can and have an unbreakable work ethic — I can tackle most tasks thrown at me and love learning as I go, developing my skills along the way.

Above all just know you're in safe hands, drop me a message.

coelpattinson@gmail.com
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bonus work

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